From 17 to 23 October 2022, Dacia has highlighted the latest stage in the transformation of its visual identity during the 2022 Paris Motor Show. Alongside the current range, the brand also exhibited for the first time its new Dacia Manifesto Concept car, a collector Duster, and unveiled its Hybrid 140 engine.
Following the change in letterheads and communication documents (mid-2021), then the dealership networks that started early 2022, it is now up to the vehicles to embrace the new brand identity. Beyond a simple shift in design, the new identity embodies commitments for the future and builds on the strongly held values that are behind the Dacia success story.
Manifesto Concept is a true concentrate of Dacia’s values. A lightweight, silent and agile companion that is completely open to the outdoors, it takes Dacia’s exploration of the outdoor world a step further. Manifesto Concept is designed to enjoy nature with the least possible impact on it.
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